Greater than the sum of our parts

An award-winning architect whose work is driven by finding the balance between the digital and physical worlds, Marcelo creates awe-inspiring interiors that harmonize time and space, prioritizing human-centric design and optimizing occupant experience. Bringing 24 years of industry experience working across a dynamic variety of sectors and with a roster of established clients such as Nike and Starbucks, Marcelo’s aim as an architect is to create immersive, sensory environments that evoke a collective, shared emotion or feeling. As Chief Creative Officer at Cactus, he directs a team with a diverse range of capabilities including architectural design, interiors, user experience design, retail, industrial design, set design and art installations.

A natural born disruptor, Noah is an entrepreneur, experienced brand strategist, award-winning designer, and intuitive problem solver. Drawing from over 20 years of deep expertise in technology, healthcare, hospitality, and retail, Noah combines an artful perspective with practical, functional strategies that set clients up for greater impact and long-term growth. As Founder & CEO of Cactus, Noah partners with healthcare visionaries around the globe to design and build the health and wellness companies of tomorrow. This work includes collaborations with Mount Sinai, Mayo Clinic, USC Norris Comprehensive Cancer Center, AdventHealth, Wellstar, and cutting-edge health & wellness brands like CLMBR, Ever/Body, and Canyon Ranch.

An award-winning technologist, Lucas brings seemingly impossible projects into the realm of technical and economic feasibility, directing UX-driven, technology-oriented projects for clients such as Beyonce, Apple, Samsung, Ai Weiwei & Olafur Eliasson, MIT Media Lab, MTV, Intel, Snapchat, Facebook, Coca-Cola and many others. With over 15 years of experience, Lucas works with current and emerging technologies (including AI, AR, VR, data visualization, machine learning, IoT) to tell effective, resonant stories that speak to the intersection of digital and physical spaces. As Cactus’ Head of Technology, Lucas has extensive experience utilizing health data as a real-time, integrated design element for today’s top names in healthcare.

An anthropologist-turned-brand advisor, Eric has 16 years of experience advising the leadership of consumer-centric brands in spirits, performance apparel, and hospitality. His work spans the globe, from re-architecting the BACARDI rum portfolio, to designing the growth strategy for six of Hilton’s brands (including Waldorf Astoria and Conrad). As Director of Strategy at Cactus, Eric is responsible for synthesizing business rationale, brand understanding, and cultural and consumer insights into stories that inspire internal and client teams. His credits include collaborations with Wellstar Health System, Blue Zones, Institute for Healthier Living Abu Dhabi, and more.

Eric Harvey is a Partner and Head of Design at Cactus. With 15+ years experience, he has extensive expertise translating nascent and iconic brands to new mediums, reaching and educating broad audiences, and creating interdisciplinary design work that is both impactful and beautiful. In his time at Cactus, Harvey has led physical, digital, and hybrid design efforts with a wide range of health and wellness clients including Mount Sinai, AdventHealth, Mayo Clinic, CLMBR, Ever/Body, Canyon Ranch, and more.

As the Head of product for Cactus, Nat thrives on tackling intricate problems that involve both physical and digital components. Throughout his career, he has had the privilege of working with a diverse range of clients, from established multinational corporations to nimble startups including serving as Co-Founder & Chief Product Design Officer of CLMBR, a next-generation fitness brand that was acquired by Interactive Strength Inc. (DBA. Forme Life). Nat’s multidisciplinary approach has allowed him to craft solutions that seamlessly integrate form and function, resulting in products that people truly love.

As Director of Operations at Cactus, Megan is designing new ways of working and creating the conditions for creatives to create their best work. Previously, Megan led the organizational design for Fortune 100 organizations such as Nike, Levi’s, and Capital One, and organized the planning, execution, and change of management for the $71B Fox-Disney merger. At Cactus, she's redefining the conditions for high-performing creative teams, crafting new environments where everyone can thrive.

Greg Hausheer is an accomplished founder with over a decade of experience in scaling and investing in healthcare-focused startups. At Cactus, he leads the
company's Engineering initiatives and partnerships with client IT teams. With expertise in engineering, product development, operations, team leadership, and sales, Greg has partnered with Fortune 1000 companies and high-growth startups, helping them achieve valuations over $1 billion. He has designed and built digital products and tools for healthcare systems including Northwell, NYU Langone, HSS, and more.

Jenny is Director of Growth at Cactus, collaborating with a wide range of dynamic clients, spanning industries and sectors, at the earliest stages of project development. Prior to Cactus, she developed innovative design approaches with a range of notable clients from cultural institutions, to healthcare organizations, to global brands, to high-end real estate and hospitality projects. Select client collaborators include The United Nations, Children’s Healthcare of Atlanta, Silicon Valley Bank, Coca-Cola, Starr Restaurants, Faena Group, The Mark Hotel, and more.

Michael is a Director of Strategy at Cactus, focusing on user experience development at the intersection of business strategy, brand positioning, and experiential design. His career has focused on helping consumer brands strategically design their experience in physical and digital, with a focus on healthcare. Working with Hilton hotels, Uber, Walgreens Health, Oscar Health, Mayo Clinic, AARP, and AdventHealth. Michael graduated from Washington University in St. Louis with a Bachelors in Architecture and Masters in Business Administration.