Strategic consulting meets hands-on building

Our Story

Cactus was founded to breakdown the barriers between strategic innovation, architectural design, and digital product development.
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Within one team, we bring together business, architectural, and digital experts to deliver greater impact, more efficiently.

What we do

We work with start-ups, innovators, and category leaders to bring new ideas to life.

Innovation

We navigate intricate organizational structures, offering strategic consultancy to senior leadership to identify new opportunities rooted in business fundamentals.   

To optimize the return on innovation investments, we partner with clients to find the right product-market fit and quickly scale the most promising projects. We accelerate the move from experimenting to implementing a new product, service, or business model.

User & Market Research

Category Insights

Commercial Strategy

Business Model Innovation

Digital Transformation

Workshop Facilitation

Stakeholder Engagement

Concept Development

Digital Strategy

Brand

We’re transformation experts, building new brands and helping category leaders bring their brands to the physical and digital world more boldly. Our in-house team of strategists and designers work collaboratively on comprehensive branding, strategic brand development, and cohesive visual identity design.

Naming

Visual Identity

Marketing Positioning

Mission / Vision / Values

Brand Experience Strategy

Architecture

From patient rooms to campus masterplans, Cactus provides boundary-pushing architectural design services across scale and complexity.

We collaborate with clients, AORs, contractors, fabricators, and a wide range of partners to bring our ambitious ideas to life.

Architectural Design

Interior & Retail Design

Interactive Environments

Experience Design

Exhibition Design

Pop-ups & Activations

Masterplanning

Modular Systems

Digital

We design and build digital products, interactive tools, and custom interfaces that enhance user experience, operations, and impact. Our digital team prides itself on deep collaboration with internal client teams in order to provide generative ideation as well as pragmatic focus on execution.

Product Design & Development

Immersive Experience Design

Interactive Content

UX/UI

Rapid Prototyping

Technology Implementation

Software Design & Development