Ever/Body
The dermatology clinic made smarter, more welcoming, and infinitely replicable.
Dissolving stigmas and evolving societal norms are pushing cosmetic dermatology practices into the popular zeitgeist and an ever wider consumer consideration. For the Ever/Body founding team, this was an undeniable opportunity to launch the first national brand in the dermatology space.
Cactus was engaged to craft a comprehensive brand identity and retail design approach for Ever/Body’s startup team of founders. This work encompassed naming, brand visual design, a modular architectural design that could translate to many stores and contexts, and the realization of a flagship location, all crucial for the company's trajectory beyond Series A.
The brand evokes a trustworthy, scientific aura akin to a medical facility, softened with concepts emulating the tranquility of a spa or onsen.
Patients are invited to check-in within the hybrid retail and lounge space, transforming the traditional waiting room into a hospitality touchpoint before and after treatment.
The treatment spaces are a series of self-contained pods that offer a uniquely premium and private experience.
Cactus’ modular pod solution offered the flexibility and speed to market to supercharge Ever/Body’s growth.
The treatment pod system could be easily scaled and reconfigured as the brand expanded into new retail locations. The treatment pod could also be manufactured off-site in advance to allow for greatly reduced construction cost and time.
A full retail kit of parts was developed by Cactus to help Ever/Body rapidly, and consistently apply their brand language across future retail locations.
