An unmissable interactive installation designed to welcome, inspire, and spark conversation.

The Challenge

With a new headquarters in Sao Paulo and plans to open locations across the region, Starbucks was looking to make a major, permanent public statement. The team in Brazil had begun plans for a flagship cafe in the historic public outdoor lobby area of the iconic Gazeta Building. They tapped Cactus to design and build a system that would re-imagine and update that historic space for the present day and beyond.

The Solution