Automating photography to let users live in the moment, not on their phones.

The Challenge

The rapid advancement of smartphones has fundamentally shifted our culture and behavior over the past decade. While this technology has brought about a trove of benefits and capabilities, it has also had unintended consequences. Today we all experience the difficulty of disconnecting from our devices and we witness as people all around us miss the moment while focusing on their screens. Mira was born out of a desire to help people disconnect from their phones and enjoy the experience, while still satisfying the desire to capture the moment to share on social media.

Cactus developed and launched Mira, a technology platform that uses distributed cameras to deliver brilliant studio quality photos, videos, time-lapses, and GIF’s automatically. As spaces created “instagrammable moments,” the Mira team sought to invent a system in which these moments could be captured in a simple way, without disrupting the experience itself. The system is intuitive and simple. When visitors enter, they receive a “trigger” selected by the brand - such as a unique QR code card or RFID bracelet. From there, they can use their trigger to activate Mira in any space where the camera system is set up. When the trigger is activated, a preview screen engages with a countdown that allows the visitor to set up the perfect shot. All images are then sent instantly to the guest and simultaneously saved to a private gallery.

Mira

Automating photography to let users live in the moment, not on their phones.

The Challenge

The Solution

Awards
and Publications

The Challenge

The Solution

Awardsand Publications

Awards
and Publications