The team tapped Cactus to create a name, a brand, a visual identity, an architectural playbook, and to design and build the flagship location. These elements combine to lay the foundation for a strong company, ready to power through a successful Series A and beyond.
Creating a specific type of feeling was paramount in our designs; trustworthy and scientific like a smart medical facility, a haven of calm energy — soothing like a spa or onsen. The architectural concepts led our process and inspired the brand strategy, naming, and graphical language of Ever/Body which strikes an inspirational, forward-looking tone. Finally, plans were developed for a completely modular architectural scheme. Each treatment room is perfectly designed to enhance the patient experience and privacy while simultaneously allowing for reduced construction costs on all follow-on locations — a key ingredient in the company’s plans for national expansion.
- Brand identity designed in collaboration with RoAndCo