Giving form and identity to a trend-setting new model of acute care.

The Challenge

In early 2021, Adventist Health and several visionary partners were quietly revolutionizing acute care—by bringing it out of the hospital and into the home. While the hospital-at-home concept had existed before the pandemic, COVID and the resulting pressures on hospital capacity were accelerating its adoption rapidly. Adventist’s leadership approached Cactus to hone a market strategy and develop the name and visual identity for the new company and its new care offering. This brand would have a dual role: to convey the new care model, but also to speak to Adventist’s growing priorities in holistic well-being.

The Solution