For competitive athletes, the upright climbing machine is a training staple. But the existing equipment was outdated, intimidating, and lacking any of the digital connectivity that the broader community of gym-goers want. Cactus set out with the CLMBR founders to reimagine the training facility staple with a focus on design, UI, technology, and sustainable quality.
Clmbr
Primal movement ushered into the 21st century in form and function.
The Challenge
The primal body motion of cross-crawl upright climbing inspired every aspect of our work. This motion is second nature - it is already “in” all of us - and feels amazing to try again for the first time (often since childhood).
Cactus’ brand designs combine futuristic, electric color, and light to imbue a distinct energy while relying on classical topography references to instill a sense of adventure, instinct, and history.
A UI concept unlike anything in the exercise equipment market was developed for the on-board screen. Shapes, rhythm, and colors balance abstraction for distraction and data visualization for motivation.
The flagship showroom and studio space is an immersive and tangible brand touchpoint showcasing CLMBR’s focus on building a sense of community and making fitness fun.
The Basecamp demo rooms allow visitors to experience CLMBR in a private, climate-controlled environment.
An interactive ceiling system was custom built for Clmbr. The system expands modularly to fit any new location. The lights react to a variety of inputs and are controlled by a simple tablet UI that allows class instructors to have unparalleled control of the mood in the room.
Awards
and Publications
Why this Jay Z-backed home fitness brand opened an IRL gym in the middle of COVID-19
Fast Company
New Climbing Machine Aims to Appeal to Users & Operators
Hotel Business
Peloton, Mirror, FightCamp And A $12,500 Indoor Bike: The Best Home Gym Equipment For Your Remote Workout Routine
Forbes