The primal body motion of cross-crawl upright climbing inspired every aspect of our work. This motion is second nature - it is already “in” all of us - and feels amazing to try again for the first time (often since childhood).
Cactus’ brand designs combine futuristic, electric color, and light to imbue a distinct energy while relying on classical topography references to instill a sense of adventure, instinct, and history.
A UI concept unlike anything in the exercise equipment market was developed for the on-board screen. Shapes, rhythm, and colors balance abstraction for distraction and data visualization for motivation.
The flagship showroom and studio space is an immersive and tangible brand touchpoint showcasing CLMBR’s focus on building a sense of community and making fitness fun.
An interactive ceiling system was custom built for Clmbr. The system expands modularly to fit any new location. The lights react to a variety of inputs and are controlled by a simple tablet UI that allows class instructors to have unparalleled control of the mood in the room.