With Beyonce slated to perform in the United Nations general assembly for World Humanitarian Day, Cactus team members were tapped by Droga5, the agency managing the show, to help create the most fantastical spectacle possible.
Beyonce
An other-worldly concept for a performance the world will never forget.
The Challenge
We created a larger-than-life projection experience that would transport the audience to the far-off lands where humanitarian efforts take place—turning the walls of the General Assembly hall into a canvas for sprawling desert landscapes, earthquake-ravaged cities, and flood-lands.
The projection behind Beyonce quickly gave way to a fast-paced montage of humanitarian relief footage and stunning animated graphics. Each scene was composited to faithfully depict the look and feel of the country or region it represents.
10 synchronized projectors were used to fill the 240-degree screen that wrapped around Beyonce and created the largest indoor curved projection screen in the world, built and assembled inside the general assembly of the United Nations.
