Strategic consulting meets hands on building.

Cactus is driven by a need to create, to reinvent, and to transform. At our core, we understand that design innovation will shape the future, redefining the relationship between humans and the environments they inhabit.

While we work across mediums and categories, our unique formula for impact has led to partnerships with healthcare visionaries around the globe to design and build the health and wellness companies of tomorrow.

This work includes collaborations with Mount Sinai, Mayo Clinic, AdventHealth, Wellstar Health System, University of Southern California, and cutting-edge health & wellness brands like Aescape, CLMBR, Ever/Body, and Canyon Ranch.

Our Process

We like to approach projects with a holistic mindset. Our offerings start from conception and go all the way to real-world launch.

The Team

We have assembled a nimble, focused team from the strategy consulting, software engineering, architectural design, brand design, and user experience fields. This unique team structure allows us to provide a completely turnkey service to partners who are ready to show up in the digital and physical worlds in radical new ways.

Noah Waxman

Chief Executive Officer

Lucas Werthein

Chief Technology Officer & Chief Operations Officer

Marcelo Pontes

Chief Creative Officer

The Studios

New York

335 Madison Avenue, 3rd Floor
NY, NY

Rio de Janeiro

R. Rita Ludolf, 58 - Leblon
Rio de Janeiro - RJ

Our Clients

We work with start-ups, innovators, and category leaders to bring new ideas to life. Our client collaborators span industries, from leading healthcare systems, to fitness startups, to global brands.

View Our Work