Brazilian Pavilion
Projection mapping and purpose-built architecture immerse desert visitors in lush Brazilian landscapes.
The World Expo is known for its futuristic and thought-provoking installations, and the Expo 2020 Dubai is no exception. The desire was to bring attendees and guests into the midst of Brazil’s natural beauty, offer a shady and cool respite from the heat of the desert day, and dazzle with a must-see experience at night.
Cactus collaborated with MMBB, JPG.ARQ and BEN-AVID Architects to design a structure and courtyard that is entirely encompassed in a sheer translucent fabric. From there, Cactus transformed the pavilion through an intricate system of 140+ projectors, mapped meticulously across a customized 24,800 sq. ft. enclosure that would solve for the multi-purpose nature of the courtyard throughout the end of the day and overnight.
The minimalist structure was wrapped in a bespoke, translucent fabric, a membrane to balance access to and protection from the natural surroundings. This fabric serves as the perfect canvas for immersive content.
The shaded space provides a respite from the heat of Dubai, inviting visitors to walk through the shallow reflective pool at the heart of the pavilion, replenished by reclaimed water.
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As the sun sets, the pavilion transforms into an immersive 360° audiovisual experience celebrating Brazil’s rich culture and it’s diverse ecosystems.
Cactus designed a projection system comprised of 140+ projectors that seamlessly maps the content on all sides of the monolithic structure, covering over 60,000 sq ft with vibrant content.
